…but I don’t have the time to bring it to life on my own. It’s sort of geared to Classical musicians here in Toronto. How many of you know what a pop-up store is? Well, what about a pop-up concert space for chamber music?

Toronto has so many awesome store-front spaces in various neighbourhoods that have high pedestrian traffic but are temporarily vacant. Wouldn’t it be cool if next summer such a space would be the home to random performances from Toronto’s classical music community? People would walk in off the street and enjoy an amazing musical experience.

Let’s face it, classical music is presently suffering from an image crisis. It’s elitist and can only be appreciated in stoic and formal venues like churches and concert halls. Let’s bring the music to the people!

We’ll find a landlord who will rent their space for cheap for a couple of months. Have a music dealer lend the space a piano and get sponsors to cover various expenses like liability insurance.

It seems easy but of course, it would be a lot of work. So that’s why I’m doing this call-out now to my fellow classical/art musicians in Toronto. Get in touch if you’d like to help make this happen and brainstorm further.